Becker’s theory of taste-based discrimination predicts that relative employment of the discriminated social group will improve if there is a decrease in the level of prejudice for the marginally discriminating employer. In this paper we experimentally test this prediction offered by Becker...

The study was designed to examine the way media influence the formation of public opinion and the perceptions of local media owners and youth, about its influence, in Karachi. Major objectives of the study were to investigate if the media has really fulfilled its duty in protecting the public...

Becker's theory of taste-based discrimination predicts that relative employment of the discriminated social group will improve if there is a decrease in the level of prejudice for the marginally discriminating employer. In this paper we experimentally test this prediction offered by Becker...

The conventional wisdom derived from the two-step flow theory suggests that opinion leaders have great influence on their followers. However, it has been difficult for social scientists to measure and describe the extent to which political opinion leaders influence voters, especially when voters...

One impact of the introduction of television, according to widely held views, is an undermining of traditional values and social organization. In this study, we simulate this process by representing social communication as a Random Boolean Network in which the individuals are nodes, and each...