Sohn, Yong Seok; Seung, Kenny Y.; Seo, Sang Yun; Kim, … - In: The Service Industries Journal 33 (2013) 13-14, pp. 1381-1401
Business to business transactions in pharmaceutical and healthcare industries may differ from those in other industries in terms of relational marketing factors such as customer acquisition and retention. Purchasing representatives, including medical physicians, may differ in their levels of...