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Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni; Si, Wei; Chan, Kimmy Wa - In: Psychology & marketing 41 (2024) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
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Dawn or dusk? : will virtual tourism begin to boom? : an integrated model of AIDA, TAM, and UTAUT
Zhang, Ying; Hwang, Johye - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 991-1005
Persistent link: https://www.econbiz.de/10014633819
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Do customization programs of e-commerce companies lead to better relationship with consumers?
Lee, Jihyun; Lee, Yuri; Lee, Yoon Jung - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 262-274
Persistent link: https://www.econbiz.de/10009730241
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Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
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Second life : your world. Your imagination. - Your success? ; eine empirische Analyse des Erfolgspotentials von Second Life
Huber, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003712427
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A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry
Banerji, Rashi; Singh, Animesh - In: International journal of electronic marketing and … 15 (2024) 4, pp. 415-430
Persistent link: https://www.econbiz.de/10015063994
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Consumer acceptance of virtual reality when browsing for apparel
Jorgensen, Jennifer Johnson; Sorensen, Katelyn - In: International journal of electronic marketing and … 12 (2021) 3, pp. 232-253
Persistent link: https://www.econbiz.de/10012598411
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Metaverse research propositions : online intermediaries
Ampountolas, Apostolos; Menconi, Giuseppina; Shaw, Gareth - In: Tourism economics : the business and finance of tourism … 30 (2024) 1, pp. 255-261
Persistent link: https://www.econbiz.de/10014580645
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Factors influencing the purchase decision of apparel brands through social media platforms
Gupta, Swati; Agarwal, Atul Kumar; Chauhan, Ajay Kumar - In: Indian journal of economics & business : IJEB 18 (2019) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10012668880
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Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores; Vila-López, Natalia; … - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10014530026