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The sniffing effect : olfactory sensitivity and olfactory imagery in advertising
Lin, Meng-Hsien
;
Cross, Samantha N. N.
;
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011876089
Saved in:
2
Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.
;
Lin, Meng-Hsien
;
Childers, Terry L.
-
2015
Persistent link: https://www.econbiz.de/10011657609
Saved in:
3
Animals in our lives : an interactive well-being perspective
Wünderlich, Nancy V.
;
Mosteller, Jill
;
Beverland, …
- In:
Journal of macromarketing
41
(
2021
)
4
,
pp. 646-662
Persistent link: https://www.econbiz.de/10012794247
Saved in:
4
Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
;
Laczniak, …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
Saved in:
5
One-click at a time : empowering mothers for their adolescent children's educational expenditures through social media usage
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1112-1125
Persistent link: https://www.econbiz.de/10014250709
Saved in:
6
The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957512
Saved in:
7
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
8
"5" calories or "low" calories? : What do we know about using numbers or words to describe products and where do we go from here?
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957607
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9
The measurement of intergenerational communications and influence on consumption : scale development, validation, and cross-cultural comparison
Viswanathan, Madhu
;
Childers, Terry L.
;
Moore-Shay, …
-
1996
Persistent link: https://www.econbiz.de/10000959833
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10
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
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