Purpose – The article discusses the ramifications for corporate reputation of the current concerns about consumer data privacy in order to identify potential risks and benefits for corporations in their relations with consumers and other stakeholders. Design/methodology/approach – The...

Purpose – To assess whether the current trend for public apologies will continue or fade away Design/methodology/approach – Review of selected public apologies to assess their impact on public perception. Findings – In spite of some apology “fatigue,” well-executed apologies have an...

Purpose – The purpose of this article is to examine the increased public pressure on corporations to express a point of view on social politics such as same-sex marriage that have no intrinsic connection to their line of business. Design/methodology/approach – By analyzing recent cases in...

Purpose – The purpose of this paper is to identify decision tools for determining how to structure a social media presence for senior executives. Design/methodology/approach – The desired decision tools emerge from a review of the opportunities and challenges facing senior executives in...