Purpose: This paper aims to examine whether the behavior of brands during the Great Depression held lessons for the aftermath of the coronavirus pandemic. Design/methodology/approach: A review of brand marketing and advertising from the 1920s and 1930s. Findings: There are many learnings from...

Purpose: The purpose of this study is to highlight the pitfalls companies face in confronting their history and how to manage them. Design Methodology Approach: This study uses a review of the literature and current commentary on how different cultures and companies have come to terms with...

Purpose: The purpose of this paper is to highlight the ways in which long running secular trends and the COVID-19 pandemic have combined to re-energize labor movements and pushed political thinking to the left. Design/methodology/approach: A review of emerging trends in public opinion and labor...

Purpose: The purpose of this paper is to illuminate the challenges of ad hoc teams in the corporate setting. Design/methodology/approach: Review of the literature about teams, agile methodologies, scrums, etc. was carried out. Findings: While ad hoc teams can create value, their proliferation...

Purpose: The purpose of this paper is to examine the hidden carbon footprint of corporate big data infrastructures and provide guidance for communicators responsible for corporate ESG and reputation. Design/methodology/approach: It is based on a subjective view of the literature on this topic,...

Purpose: The purpose of the viewpoint is to examine the various ways in which the pandemic has exposed structural vulnerabilities in global business infrastructures that have long existed and been long ignored. It urges business leaders not to return to a “new normal” but make fundamental...

Purpose: This study aims to review the expanding use of different aspects of behavioral science in the corporate environment. Design/methodology/approach: This study presents an examination of the academic literature and media reporting on behavioral science in the corporate environment,...

Purpose: This study aims to examine recent developments in climate change solutions to determine their impact on corporate reputation. Design/methodology/approach: This paper is a review of recent literature and commentary on corporate and governmental climate change initiatives. Findings: It...

Purpose: This paper aims to examine the challenges to sustaining corporate culture in a world of hybrid working. Design/methodology/approach: This paper is a review of current literature on the impact of remote and hybrid working on white-collar employees. Findings: There is little consensus on...

Purpose: The purpose of this viewpoint is to examine the reasons why so many employees around the world are choosing not to go back to work as the COVID-19 pandemic eases. Design/methodology/approach: The viewpoint is an overview of the various viewpoints expressed on this topic and the...