The article deals with the use of experimental design in business innovation projects. Firstly, the foundations of experimental design are presented, with special emphasis on the process approach and its applicability in innovation. The second section proposes a guide for its application in...

Contents: Introduction / Arthur Schram and Aljaž Ule -- Part I: Methods of experimental economics -- 1. Incentives / James C. Cox and Vjollca Sadiraj -- 2. Deception / Andreas Ortmann -- 3. Preference measurement and manipulation in experimental economics / Hande Erkut and Ernesto Reuben -- 4....

Randomised controlled or clinical trials (RCTs) are generally viewed as the most reliable method to draw causal inference as to the effects of a treatment, as they should guarantee that the individuals being compared differ only in terms of their exposure to the treatment of interest. This...