Huang, Yan; Oppewal, Harmen - In: International Journal of Retail & Distribution Management 34 (2006) 4/5, pp. 334-353
Purpose – To find out if and how delivery charge and three other situational factors affect consumers' grocery shopping channel choice. Design/methodology/approach – A survey was conducted among a convenience sample of 152 supermarket shoppers in South England. Each respondent was presented...