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How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Chwialkowska, Agnieszka; Kontkanen, Minnie - In: International journal of export marketing 1 (2016/2017) 4, pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
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The role of culture and purchasing power parity in shaping mall-shoppers' profiles
Gilboa, Shaked; Mitchell, Vincent-Wayne - In: Journal of retailing and consumer services 52 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012132281
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Moving beyond the Western versus Asian culture distinction : an investigation of acculturation effects
Weber, Karin; Sparks, Beverley; Hsu, Cathy H. C. - In: International journal of contemporary hospitality management 29 (2017) 6, pp. 1703-1723
Persistent link: https://www.econbiz.de/10011732294
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi; Ko, Eunju; Chae, Heeju; Minami, Chieko - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
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Chinese website design : communication as a mirror of culture
Capece, Guendalina; Di Pillo, Francesca - In: Journal of marketing communications 27 (2021) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
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Cultural paradox in advertising : evidence from Finland
Saleem, Salman - In: Journal of promotion management : JPM 23 (2017) 5, pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
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Effects of consumer ethnocentrism, cosmopolitanism and cultural intelligence on the acceptance of foreign brands
Zdravković, Stefan; Gašević, Dragana - In: Economic analysis : EA 55 (2022) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10013365885
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Cultural differences and McDonald's : a multi-country comparative study
Khan, Mahmood A.; Sobaih, Abu Elnasr E.; Lee, Kyuho; … - In: International journal of business and globalisation : IJBG 31 (2022) 4, pp. 391-411
Persistent link: https://www.econbiz.de/10013476779
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Does culture affect consumer behaviour, when shopping on-line?
Alaoui, Adnane; Vianelli, Donata - In: Advances in National Brand and Private Label Marketing …, (pp. 105-113). 2018
Persistent link: https://www.econbiz.de/10013277463