innovation for India and other EEs with the creation of passenger vehicles from the Indian multinational automaker- Mahindra … a great source of opportunity, inspiration and innovation. However, companies face the challenge to identify what … innovation literature on mass markets formulating a set of testable propositions to advance research in this subject …

Over the past two decades, there has been a substantial shift in the global innovation landscape. Multinationals from … developed economies are increasingly globalizing their R & D activities and are developing an “open innovation” model to source …, which traditionally have played a secondary role in the global innovation landscape, have now begun to catch up in …