Ahmadi-Javid, Amir; Hoseinpour, Pooya - In: European Journal of Operational Research 219 (2012) 2, pp. 458-466
Huang and Li (2001), Huang et al. (2002), Li et al. (2002), Xie and Ai (2006) and Yue et al. (2006) recently studied a game-theoretic model for cooperative advertising in a supply chain consisting of one manufacturer and one retailer. However, the sales-volume (demand) function considered in...