Jamal, Ahmad; Adelowore, Adegboyega - In: European Journal of Marketing 42 (2008) 11/12, pp. 1316-1345
Purpose – Many have applied the concept of congruence or fit in the context of person‐organization, person‐environment and person‐person relationships and interactions. However, despite the significance of customer‐employee interactions and relations in a services context, no research...