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Essays on the role and effects of advertising
He, Chen - 2018
Persistent link: https://www.econbiz.de/10011920785
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Advertising as a reminder : evidence from the Dutch State Lottery
He, Chen; Klein, Tobias J. - 2018
We use high frequency data on TV and radio advertising together with data on online sales for lottery tickets to measure the short run effects of advertising. We find them to be strong and to last for up to about 4 hours. They are the bigger the less time there is until the draw. We develop the...
Persistent link: https://www.econbiz.de/10011862835
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Advertising as a reminder : evidence from the Dutch state lottery
He, Chen; Klein, Tobias J. - 2018
Persistent link: https://www.econbiz.de/10011853420
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Calibration and hedging under jump diffusion
He, C.; Kennedy, J.S.; Coleman, T.F.; Forsyth, P.A.; Li, Y. - In: Review of derivatives research 9 (2006) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10007600251
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The impact of environmental variables on the efficiency of Chinese and other non-Chinese airlines
Wu, Y.; He, C.; Cao, X. - In: Journal of air transport management 29 (2013), pp. 35-38
Persistent link: https://www.econbiz.de/10010141779
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Board diversity and corporate innovation : evidence from Chinese listed firms
Li, Yan-xi; He, Chao - In: International journal of finance & economics : IJFE 28 (2023) 1, pp. 1092-1115
Persistent link: https://www.econbiz.de/10014253355
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The impacts of auction methods and market structure on patent portfolio value
Chen, Zi-Rui; Nie, Pu-yan; He, Cheng; Zhang, Hui - In: Technology analysis & strategic management 34 (2022) 11, pp. 1295-1309
Persistent link: https://www.econbiz.de/10013412743
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Impact of tax increment financing on school district revenues and the spillover effect
He, Chaoran; Yektansani, Kiana; Azizi, SeyedSoroosh - In: Journal of economic issues 56 (2022) 3, pp. 782-804
Persistent link: https://www.econbiz.de/10013539234
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Peer effects of corporate green innovation : evidence from China's listed firms
Xu, Runxiang; He, Chao; Li, Yanxi; Kong, Lingwen - In: Finance research letters 61 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014490992
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A bubble identification mechanism : evidence from the Chinese stock market
He, Chaolin; Gao, Yijia; Xiao, Feng; Tang, Liangling; … - In: Pacific economic review 29 (2024) 1, pp. 55-87
Persistent link: https://www.econbiz.de/10014468888