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Carrotmob : a win-win-win approach to creating benefits for consumers, business and society at large

Hutter, Katharina; Hoffmann, Stefan; Mai, Robert - In: Business & society 55 (2016) 7, pp. 1059-1077

Persistent link: https://www.econbiz.de/10011560702

Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

Persistent link: https://www.econbiz.de/10010474530

Consumer perception of CSR : modeling psychological motivators

Mueller, Thomas S. - In: Corporate reputation review : an international journal 17 (2014) 3, pp. 195-205

Persistent link: https://www.econbiz.de/10010402301

Antecedents and consequences of consumers' attitudinal dispositions toward cause-related marketing in Egypt

Hammad, Hadeer; El-Bassiouny, Noha; Paul, Pallab; … - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 414-445

Persistent link: https://www.econbiz.de/10010458280

Perceptions of corporate social responsibility among Indonesian college students

Arli, Denni; Bucic, Tania; Harris, Jennifer; Lasmono, Hari - In: Journal of Asia Pacific business 15 (2014) 3, pp. 231-259

Persistent link: https://www.econbiz.de/10010410349

Choice of cause in cause-related marketing

Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139

Persistent link: https://www.econbiz.de/10009782925

The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry

Shin, Youngran; Vinh Van Thai - In: Corporate social responsibility and environmental management 22 (2015) 6, pp. 381-392

Persistent link: https://www.econbiz.de/10011449703

Corporate social responsibility in the retail apparel context : exploring consumers' personal and normative influences on patronage intentions

Diddi, Sonali; Niehm, Linda S. - In: Journal of marketing channels : ... distribution … 23 (2016) 1/2, pp. 60-76

Persistent link: https://www.econbiz.de/10011496577

Testing the buffering an boomerang effects of CSR practices on consumers' perception of a corporation during a crisis

Kim, Hark-Shin; Lee, Sun Young - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 277-293

Persistent link: https://www.econbiz.de/10011474394

How the Citi Olympic sponsorship strategy uses the knowledge of the elaboration likelihood model

Fortunato, Josh A. - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 76-85

Persistent link: https://www.econbiz.de/10011480857