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Leveraging brand equity for effective visual product design
Heitmann, Mark; Landwehr, Jan Rüdiger; Schreiner, Thomas F. - In: Journal of marketing research 57 (2020) 2, pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
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Fashion and organization studies : exploring conceptual paradoxes and empirical opportunities
Korica, Maja; Bazin, Yoann - In: Organization studies : an international … 40 (2019) 10, pp. 1481-1497
Persistent link: https://www.econbiz.de/10012137105
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Time and organization studies
Holt, Robin; Johnsen, Rasmus - In: Organization studies : an international … 40 (2019) 10, pp. 1557-1572
Persistent link: https://www.econbiz.de/10012137114
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Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu; Kalliny, Morris; Minor, Michael - In: Journal of promotion management : JPM 23 (2017) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
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Aesthetic rationality in organizations : toward developing a sensitivity for sustainability
Shrivastava, Paul; Schumacher, Gunter; Wasieleski, David M. - In: The journal of applied behavioral science 53 (2017) 3, pp. 369-411
Persistent link: https://www.econbiz.de/10011752255
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Color saturation increases perceived product size
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
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The price of beauty : differential effects of design elements with and without cost implications in nonprofit donor solicitations
Townsend, Claudia - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 794-815
Persistent link: https://www.econbiz.de/10011780565
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The role of photograph aesthetics on online review sites : effects of management- versus traveler-generated photos on tourists’ decision making
Marder, Ben; Erz, Antonia; Angell, Rob; Plangger, Kirk - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10012425165
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Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion
Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; … - In: Aestetics and style in strategy, (pp. 171-197). 2021
Persistent link: https://www.econbiz.de/10012427891
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From waste to taste : how "ugly" labels can increase purchase of unattractive produce
Mookerjee, Siddhanth; Cornil, Yann; Hoegg, JoAndrea - In: Journal of marketing 85 (2021) 3, pp. 62-77
Persistent link: https://www.econbiz.de/10012522219