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The necessity of applying marketing strategies in tourism : the case of Slovenia and Tunisia
Petkovska Mirčevska, Tatjana; Cuculeski, Nikola - In: Economic development : journal of the Institute of … 17 (2015) 1/2, pp. 25-36
Persistent link: https://www.econbiz.de/10011341343
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Model of marketing communications effectiveness in the business-to-business markets
Jerman, Damjana; Zavrsnik, Bruno - In: Economic research 25 (2012), pp. 364-388
Persistent link: https://www.econbiz.de/10009767025
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The model of marketing communications effectiveness : empirical evidence from Slovenian business-to-business practice
Jerman, Damjana; Završnik, Bruno - In: Journal of business economics and management 13 (2012) 4, pp. 705-723
Persistent link: https://www.econbiz.de/10009625678
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Do managers at two hierarchical levels differ in how they assess their company's market orientation?
Bodlaj, Mateja - In: Journal of East European management studies : JEEMS 17 (2012) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10009613736
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Values, personality types and consumer attitudes : implications for CEE countries
Žabkar, Vesna; Kolar, Tomaž - In: Proceedings of the 16th Annual Conference on Marketing …, (pp. 437-448). 2008
Persistent link: https://www.econbiz.de/10003800233
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International standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv; Makovec Brencic, Maja; Virant, Vesna; … - In: Journal of international marketing 16 (2008) 2, pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
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Tržni vidiki konkurenčnih sposobnosti podjetij v Sloveniji
Snoj, Boris; Gabrijan, Vladimir; Mumel, Damijan; Pisnik … - 2004
Persistent link: https://www.econbiz.de/10002556065
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The Role of Marketing Capabilities for the Competitive Advantage in the Slovenian Market
Završnik, Bruno - 2013
using their knowledge to solving marketing problems, by aligning the firm's operations to changing conditions in the market …
Persistent link: https://www.econbiz.de/10013084362
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Market orientation, business innovation and HRM in top Slovenian employers
Rašković, Matevž; Mörec, Barbara; Brenčič, Maja … - In: Economic research 25 (2012) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10009742677
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Marketing in small firms : the case of Slovenia
Bodlaj, Mateja; Rojšek, Iča - In: Economic and business review : EBR 16 (2014) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011612061