Purpose – The purpose of this paper is to highlight the significance of improvement of marketing process using Six Sigma methodology, in the context of a banking environment. Design/methodology/approach – Based on Six Sigma's DMAIC model, the paper uses Define, Measure, Analyze, Improve and...

Looks at ways of extracting the maximum marketing advantages out of a hotel/motel′s location. Sets out a methodology for formally determining the value, and price of a hotel or motel′s location in setting room rates and presents an empirical study undertaken on motels in Ballina, Australia.

Reports the results of a recent study of marketing and information systems (IS) managers about the importance of telecommunications in their positions and the quality of their training in telecommunications. Surprisingly, the marketing managers rated the importance of the 30 telecommunications...

Рассматривается формирование эффективной системы управления интеллектуальными ресурсами предприятия с использованием систем управления, основанных на...

В статье рассмотрены вопросы совершенствования маркетингового управления образовательной деятельностью регионального вуза в рыночных условиях. Автор...

В статье описываются основные элементы системы маркетинга региона, его внешняя и внутренняя маркетинговая среда, оценивается влияние имиджа региона на...

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual defining, methods and...

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual defining, methods and...

The issue of implementation consistently appears in both academic and practitioner literature as a problem for marketing. Attempts to address this problem have often adopted the notion of antecedents to enhanced marketing practice as a means of better understanding the issues involved. Within...