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Commentary: strength-based co-...
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The entrepreneurial marketing mix
Martin, Diane M.
- In:
Qualitative market research : an international journal
12
(
2009
)
4
,
pp. 391-403
Persistent link: https://www.econbiz.de/10003893292
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Engineering a mainstream market for sustainable practices : insights from Wal-Mart's perfect storm
Martin, Diane M.
;
Schouten, John W.
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 150-167)
.
2009
Persistent link: https://www.econbiz.de/10003787532
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3
Reporting ethnographic research: bringing segments to life through movie making and metaphor
Martin, Diane M.
;
Schouten, John W.
;
McAlexander, James H.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 361-370)
.
2006
Persistent link: https://www.econbiz.de/10003446345
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Sustainable marketing
Martin, Diane M.
;
Schouten, John W.
;
Schouten, John
-
2012
Persistent link: https://www.econbiz.de/10009159711
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5
Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
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6
Against ethics and CSR : a call for a science-based market-holistic approach to sustainability in business
Weijo, Henri
;
Martin, Diane M.
;
Schouten, John W.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 135-146)
.
2016
Persistent link: https://www.econbiz.de/10011438356
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7
The marketization of religion : field, capital, and consumer identity
McAlexander, James H.
;
Leavenworth Dufault, Beth
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 858-875
Persistent link: https://www.econbiz.de/10010473356
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Marketing and the new materialism
Scott, Kristin
;
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 282-290
Persistent link: https://www.econbiz.de/10010402642
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La réponse à la question "Que pouvons-nous faire?" : le marketing durable
Martin, Diane M.
;
Schouten, John W.
- In:
Recherche et applications en marketing
29
(
2014
)
3
,
pp. 109-111
Persistent link: https://www.econbiz.de/10011475262
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Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
;
Martin, Diane M.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
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