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On the robustness of the brand...
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Consumer behaviour
47
Konsumentenverhalten
47
Theorie
10
Theory
10
Brand image
9
Markenimage
9
Verbraucherverhalten
8
Brand management
7
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Advertising effects
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Information behaviour
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Informationsverhalten
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Markenartikel
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Werbepsychologie
5
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4
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Marketing
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Psychology of advertising
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Need for cognitive closure
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Zahlungsbereitschaftsanalyse
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English
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Kardes, Frank R.
96
Posavac, Steven S.
73
Sanbonmatsu, David M.
27
Cronley, Maria L.
18
Herr, Paul M.
9
Herzenstein, Michal
8
Ho, Edward A.
7
Iacobucci, Dawn
7
Jain, Shailendra Pratap
7
Sundar, Aparna
7
Deval, Hélène
6
Wu, Ruomeng
6
Houghton, David C.
5
Kim, John
5
Pfeiffer, Bruce E.
5
Fitzsimons, Gavan J.
4
Han, Xiaoqi
4
Kellaris, James J.
4
Powell Mantel, Susan
4
Wright, Scott A.
4
Brakus, J. Joško
3
Chandrashekaran, Murali
3
Dinsmore, John
3
Grewal, Rajdeep
3
Popovich, Deidre L.
3
Posavac, Heidi D.
3
Silvera, David H.
3
Vanous, Samuel
3
Arsena, Ashley
2
Bechkoff, Jennifer R.
2
Bettman, James R.
2
Bollen, Nicolas P. B.
2
Bullington, Brian
2
Fazio, Russell H.
2
Fennis, Bob M.
2
Gaffney, Donald R.
2
Haugtvedt, Curtis P.
2
Hernandez, José Mauro C.
2
Herr, Paul
2
Hirt, Edward R.
2
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of business research : JBR
6
Journal of Business Research
5
Journal of marketing research : JMR
5
Organizational Behavior and Human Decision Processes
4
Psychology & marketing
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
3
Cracking the code : leveraging consumer psychology to drive profitability
3
Journal of Economic Psychology
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing
3
Vanderbilt Owen Graduate School of Management Research Paper
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Consumer Research
2
Marketing and consumer psychology series
2
Marketing letters : a journal of research in marketing
2
Psychology & Marketing
2
The journal of brand management : an international journal
2
Advertising and consumer psychology
1
Consumer psychology in a social media world
1
Experimental business research
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Journal of Consumer Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Pearson education international
1
Posavac, Steven S., and Heidi D. Posavac (2020), “Adult Separation Anxiety Disorder Symptomology as a Risk Factor for Thin-Ideal Internalization: The Role of Self-Concept Clarity,” Psychological Reports
1
The Routledge companion to consumer behavior
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
103
OLC EcoSci
16
RePEc
14
USB Cologne (EcoSocSci)
5
Other ZBW resources
3
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Handbook of research methods in consumer psychology
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011997386
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