The boundaries and contours of design sciences continue to undergo definition and refinement. In many ways, the sciences of design defy disciplinary characterization. They demand multiple epistemologies, theoretical orientations (e.g. construction, analysis or intervention) and value...

Based on years of research at two of Europe's to p business schools, Creating Market Insight looks at how successful firms gather information, turn it into insight and use that insight to create customer and shareholder value. Using examples from every sector and firms such as Sky, Zurich,...