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Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...
Persistent link: https://www.econbiz.de/10014416218
Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...
Persistent link: https://www.econbiz.de/10014422558
Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...
Persistent link: https://www.econbiz.de/10014469329
of consolidation on advertising prices and quantities). The remaining parts survey the literature on whether there are … too many radio stations; the strategies that stations use to boost the effectiveness of advertising; the effects of non …
Persistent link: https://www.econbiz.de/10014025245
failure in the industry. Advertising levels may be too low or too high, depending on the nuisance cost to viewers, the …
Persistent link: https://www.econbiz.de/10005839165
Public Service Media (PSM) online is a highly up to date topic. There is no clear consensus among researchers if Public Service Media should have a legitimization online and if so to which extent. Some authors still demand for an extensive role of public service provision in the digital era...
Persistent link: https://www.econbiz.de/10010321677
Public Service Media (PSM) online is a highly up to date topic. There is no clear consensus among researchers if Public Service Media should have a le-gitimization online and if so to which extent. Some authors still demand for an extensive role of public service provision in the digital era...
Persistent link: https://www.econbiz.de/10008682858
contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high …
Persistent link: https://www.econbiz.de/10011737150
Given that over half the revenues of global newspaper publishing come from advertising (80% in the US and 57% in OECD … their own advertising revenues. We show, within a framework of non-localized, Hotelling-type competition among arbitrary …
Persistent link: https://www.econbiz.de/10010608546
ad-averse consumers and advertising space to firms. As all consumers prefer high over low quality content, competition … advertising motive. We analyze the impact of both the strength of mutual externalities and advertisement regulation policies on … advertising ban in the high quality medium reduces its viewer market share and thereby the equilibrium reception of high quality …
Persistent link: https://www.econbiz.de/10013122127