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Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-22

The sensory experience is the initial step in creating memorable dining experiences for consumers in traditional restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More research is needed to determine how sensory cues can be...

Persistent link: https://www.econbiz.de/10014527885

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-17

YouTube has become popular among consumers as an information preference in the decision-making process within the social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services in product-review content, and consumers' motivations...

Persistent link: https://www.econbiz.de/10014505687

Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply

Silaban, Pantas H.; Octoyuda, Edgar; Silalahi, Andri … - In: International journal of business 28 (2023) 1, pp. 80-92

Persistent link: https://www.econbiz.de/10014284159

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10014429109

Understanding consumer recommendation behavior

Chen, Wen-kuo; Huang, Heng-chiang; Chou, Seng-cho T. - In: Handbook of research on mobile marketing management, (pp. 401-415). 2010

Persistent link: https://www.econbiz.de/10003919394

Having an on-land life as well as an on-sky life : a cross-country study of the configurational effects of internal marketing on work-family facilitation

Chen, Wen-Kuo; Au Due Tang - In: Journal of Asia Pacific business 22 (2021) 4, pp. 298-315

Persistent link: https://www.econbiz.de/10012695027

Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective

Lee, Chao-Hsing; Chen, Chieh-Wen; Chen, Wen-Kuo; Lin, Ko-Han - In: Journal of electronic commerce research : JECR 22 (2021) 4, pp. 363-381

Persistent link: https://www.econbiz.de/10012816296

Using simple methods to derive EOQ and EPQ models with shortage and imperfect quality

Tu, Yu-Cheng; Hung, Yung-Fu; Chen, Wen-Kuo; Chen, Hsin-Fn - In: Operations research, Management science : OR MS ; the … 53 (2013) 1, pp. 93-94

Persistent link: https://www.econbiz.de/10010109417

The mediating role of organizational identification between corporate social responsibility dimensions and employee opportunistic behavior : evidence from symmetric and asymmetric...

Chen, Wen-Kuo; Au Due Tang; Luu Trong Tuan - In: Journal of hospitality marketing & management 32 (2023) 1, pp. 50-74

Persistent link: https://www.econbiz.de/10013545804

The bright side of environmental uncertainty for organizational learning : the moderating role of political skill

Chang, Man-Ling; Au Due Tang; Cheng, Cheng-Feng; Chen, … - In: Asian business & management 22 (2023) 3, pp. 978-1007

Persistent link: https://www.econbiz.de/10014327764