Rosenbaum, Mark S.; Wong, Ipkin Anthony - In: International Journal of Culture, Tourism and … 1 (2007) 2, pp. 161-174
. Research limitations/implications – Marketing and tourism planners in Hawaii, Fiji, and Bali should create advertising and … destinations. Practical implications – Marketing and tourism planners may respond to the Bali Syndrome from four different … perspectives; these are, servicescape, ethics, cause‐related, and eco‐tourism. Originality/value – The paper provides empirical …