Purpose – This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent and successful sub‐genre “urban teen...

Purpose – This study has two aims: first, to develop a conceptual model for infused drinks innovation using the subjective norm and lifestyle as predictors; and second, to adapt the beverage science experimental variables and assess young consumers' experience of the taste, mood and health of...

Purpose – The aim of this paper is to measure the empirical relationship between self‐congruity and game usage and purchase. This is important because it highlights that games affect self concept and the symbolic value that can be obtained from the game. It is aimed to implement this study...

Purpose – The purpose of this paper is first, to investigate young consumers' fashion disposition behavior, second, to identify motivations for their fashion disposition, and third, to identify emotional responses experienced during and after the fashion disposition process. The paper also...

Purpose – This study aims to examine how members of American Generation Y cohort feel about the USA and the USA's major trading partners. In addition, the study's purpose is to find out whether product's country‐of‐origin (COO) plays a role when members of Generation Y evaluate products....

Argues that 99.9 per cent quality is not enough. Especially in products in which the safety of the consumer is at stake, the only acceptable level of quality is total. Consumers are also requiring products to be easy to use. An increasing number of companies are beginning to realize this is not...

Purpose ‐ The aim of this article is to identify the stakeholders’ attitudes, values and feelings on destination development in the framework of creative tourism. Design/methodology/approach ‐ The research questions focus on tourist participation, innovative partnership, guest‐host...

Purpose – The purpose of this paper is to survey climate change impacts on winter sport tourists' activity and destination choice, to estimate shifts in customer demand and to provide recommendations and decision support for destination management. Design/methodology/approach – A total of...

Purpose – The purpose of this study is to investigate the information search behavior of visitors according to various socio‐demographic and travel‐related variables regarded as a criterion for market segmentation. Design/methodology/approach – The data were based on a survey carried out...

Purpose – This study aims to investigate the impact of news shocks on the growth rate of German and British tourist arrivals in Turkey. Design/methodology/approach – This research utilizes GARCH as a detection device to distinguish the sensitivity of German and British tourists to news...