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The effect of brand on churn in the telecommunications sector

Svendsen, Gunnvald B.; Prebensen, Nina K. - In: European journal of marketing : EJM 47 (2013) 8, pp. 1177-1189

Persistent link: https://www.econbiz.de/10009786598

The impact of customers' perception of CSR on corporate brand loyalty : the case of the Romanian mobile telecom industry

Moisescu, Ovidiu Ioan - In: Central European business review : CEBR 4 (2015) 2, pp. 21-30

Persistent link: https://www.econbiz.de/10011489421

Estimation of customer retention for Indian mobile telecommunicatio sector

Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246

Persistent link: https://www.econbiz.de/10010478211

Mobile phone customer retention strategies and Chinese e-commerce

Peng, Jianping; Quan, Jing; Zhang, Shaoling - In: Electronic commerce research and applications 12 (2013) 5, pp. 321-327

Persistent link: https://www.econbiz.de/10010505472

Using Cox regression to model customer time to churn in the wireless telecommunications industry

Wong, Ken Kwong-kay - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 1, pp. 37-43

Persistent link: https://www.econbiz.de/10009233560

An adaptive nonlinear approach for estimation for consumer satisfaction and loyalty in mobile phone sector of India

Rahul, T.; Majhi, Ritanjali - In: Journal of retailing and consumer services 21 (2014) 4, pp. 570-580

Persistent link: https://www.econbiz.de/10010388524

Network Effects, Customer Satisfaction and Recommendation on the Mobile Phone Market

Cadet, Thomas - 2012

On mobile phone markets that have reached the maturity stage, customer recommendation becomes a critical focus for operators to attract subscribers from rival operators. Referral propensity is also an indicator of subscriber satisfaction and loyalty. The aim of this paper is to examine the...

Persistent link: https://www.econbiz.de/10013096721

Antecedents of customer loyalty (CL) in the mobile telecommunication companies in Cameroon

Tarkang, Marymagdaline E.; Yunji, Ruth N.; Asongu, Simplice - 2021

The mobile telecommunication (telecom) sector has become the basic source of information now-a-days especially in Cameroon. It is used to transfer and deliver information through voice, video, data, graphics, and more at perpetually increasing speeds. The quality of mobile services does not only...

Persistent link: https://www.econbiz.de/10012544909

Antecedents of Customer Loyalty (CL) in the Mobile Telecommunication Companies in Cameroon

Tarkang Mary, Magdaline Enow Mbi; Yunji, Ruth; Asongu, … - 2021

Persistent link: https://www.econbiz.de/10013222305

Performance and consumer satisfaction with mobile telecommunications

Hemais, Marcus Wilcox; Almeida, Victor Manoel Cunha de - In: International journal of business and emerging markets … 9 (2017) 3, pp. 216-240

Persistent link: https://www.econbiz.de/10011852484