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Assessment of rapid growth ventures, an extension of Schwartz and Moon model

Afik, Zvika; Zwilling, Eran - In: Managerial and decision economics : MDE ; the … 39 (2018) 1, pp. 107-114

Persistent link: https://www.econbiz.de/10011969042

Demand and supply integration : the key to world-class demand forecasting

Moon, Mark A. - 2013

Persistent link: https://www.econbiz.de/10009718579

Demand and supply integration : the key to world-class demand forecasting

Moon, Mark A. - 2018 - Second edition

Intro -- About De/G PRESS -- Acknowledgments -- Contents -- Preface to the Second Edition -- Chapter 1. The Case for Business Integration -- Chapter 2. Demand/Supply Integration -- Chapter 3. World-Class Demand/Supply Integration -- Chapter 4. Forecasting as a Management Process -- Chapter 5....

Persistent link: https://www.econbiz.de/10012680902

An application of the investment model to buyer-seller relationships : a dyadic perspective

Moon, Mark A.; Bonney, Leff - In: Journal of marketing theory and practice 15 (2007) 4, pp. 335-347

Persistent link: https://www.econbiz.de/10003745488

Motivating the industrial sales force in the sales forecasting process

Byrne, Teresa M. McCarthy; Moon, Mark A.; Mentzer, John T. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 128-138

Persistent link: https://www.econbiz.de/10008907882

Demand and supply integration : a conceptual framework of value creation through knowledge management

Esper, Terry L.; Ellinger, Alexander E.; Stank, Theodore P. - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10003965740

Sales forecasting management : a demand management approach

Mentzer, John T.; Moon, Mark A. - 2005 - 2. ed.

Persistent link: https://www.econbiz.de/10002132372

Evaluating research and development investments

Schwartz, Eduardo S.; Moon, Mark A. - In: Project flexibility, agency, and competition : new …, (pp. 85-106). 2000

Persistent link: https://www.econbiz.de/10001680681

Conducting a sales forecasting audit

Moon, Mark A.; Mentzer, John T.; Smith, Carlo D. - In: International journal of forecasting 19 (2003) 1, pp. 5-25

Persistent link: https://www.econbiz.de/10001734956

Researching sales forecasting practice : commentaries and authors' response on "Conducing a sales forecasting audit" by M. A. Moon, J. T. Mentzer & C. D. Smith

Fildes, Robert (contributor); Moon, Mark A. (contributor); … - In: International journal of forecasting 19 (2003) 1, pp. 27-42

Persistent link: https://www.econbiz.de/10001734988