Chen, Sandy C.; Shoemaker, Stowe; Zemke, Dina Marie V. - In: International Journal of Contemporary Hospitality Management 25 (2013) 1, pp. 23-48
Purpose – Slot machines and other machine gaming generate between 65 percent and 90 percent of a US casino's revenue … players. This study can help gaming machine manufacturers design new products and features to serve existing machine gaming … customers and to attract new customers. Casino and other gaming operators can use this information not only to select the right …