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Industry 4.0: A New Challenge and Opportunity for SME Marketers -- References -- 3 New Technologies and SMEs’ Business Model … -- References -- 6 How Can Managers Transform SME Marketing Strategies in a 4.0 Fashion? -- 6.1 SME 4.0 Marketing Transformation … Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in …
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