Rialti, Riccardo; Zollo, Lamberto - 2023
Industry 4.0: A New Challenge and Opportunity for SME Marketers -- References -- 3 New Technologies and SMEs’ Business Model … -- References -- 6 How Can Managers Transform SME Marketing Strategies in a 4.0 Fashion? -- 6.1 SME 4.0 Marketing Transformation … Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in …