Rodríguez Donate, María Carolina; Romero Rodríguez, … - In: Wine Economics and Policy 8 (2019) 1, pp. 69-80
The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective … marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically … and in small amounts, even among traditional wine-producing countries. However, until now these strategies have been …