Both the German and the Hungarian wine markets belong to the "old world" European winemaking heritage and each have long winemaking traditions; however, since the 1950s, they have gone through completely different changes as political and economic circumstances greatly influenced the development...

The study of consumer attitudes is particularly important for products related to tradition. Despite the fact that pálinka is Hungary's national drink, the preferred alcoholic drink is the homemade distillate, which is primarily legally different from pálinka and cannot be marketed. This...

Purpose: The purpose of this paper is to use a new segmentation approach based on objective variables to calculate direct tourism-related sales volume and revenue by selling wine at a winery in the Rheingau region of Germany. Design/methodology/approach: In the framework of a 2015 face-to-face...

Purpose: This study aims to investigate the relationship between organizational systems, market orientation, family culture and the long-term business performance of family businesses in the wine sector in three countries. Design/methodology/approach: A survey by questionnaire was undertaken...

Today, depending on topic, goal and budget, all kinds of sampling methods are being used, in order to collect consumer data for research in the wine business. However, it is questionable which survey method is able to generate data that does represent the entire population. A representative...

With the rapid adoption of social media by consumers, it is increasingly important for retailers to investigate and consider their use and adoption of social media, and to know which activities are most effective. This can differ by product line and geographical location. Further, for complex...