Is it feasible to apply Agile Project Management methods known from the area of software development to general and project management tasks in engineering? Doing so, is it possible to increase employee motivation and engagement?

Is it feasible to apply Agile Project Management methods known from the area of software development to general and project management tasks in engineering? Doing so, is it possible to increase employee motivation and engagement?

Smartphones impact all stages of the customer journey and digitize consumers' offline search by providing access to product information anywhere and at any time. However, very little is known about how smartphones impact the way consumers search for product information when shopping for offline...

Bedingt durch den Charakter von Dienstleistungen stellt die Qualitätssicherung derartiger Geschäfts-abläufe eine besondere Problematik dar. Der folgende Beitrag beschreibt deshalb exemplarisch die Vorgehensweise einer Analyse von Dienstleistungsprozessen für die Vertriebsabteilung eines...