Purpose This paper aims to present an approach by which to assess the potential of branding a particular type of place resource or feature. Design/methodology/approach A review was conducted to analyse three key periodicals ( Journal of Brand Management , Place Branding and Public Diplomacy and...

Purpose – The aim of this paper is to analyse the motives and the socio‐economic profile of bed and breakfast (B&B) and vacation home owners in the tourism industry. Design/methodology/approach – The first part of the paper provides a literature review of types of entrepreneurship as...

Purpose – The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations. Design/methodology/approach – Data were collected from tourists visiting rural tourism companies in Finland and in Tyrol...

Purpose – The take‐over of the hospitality family business by the entrepreneur's daughter or son is a complex process. The aim of the paper is to analyse the impact of commitment on succession in hospitality family businesses from the viewpoint of the successors. The contribution aims to...

Purpose – In remote rural areas such as the Alps, communities present a set of specific laws, norms and rules. According to social capital theory, these idiosyncrasies are founded on the closure of the actors in the community. On the contrary, as tourist destinations develop, enterprises and...

Globalization and internationalization tendencies imply new challenges for small and medium‐sized enterprises (SMEs), which are either facing the pressure to achieve short‐term profits, or have to attract new market segments by means of long‐term strategies. This trend raises the question...

The paper deals with succession processes in tourism family enterprises. Beginning with a literature review on succession in family firms, the paper focuses on the motivation structure of successors and his/her perceived problems associated with succession in family enterprises. A survey carried...

The article deals with factors that act as an incentive to internationalisation of the hotels in the small‐to‐medium‐sized enterprises (SME) category in the traditional tourism countries, and also discusses the obstacles to internationalisation. The “OLI” approach according to Dunning...