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Romanian consumer profile of PlayStation games
Manolică, Adriana; Bincă, Nicoleta-Bianca; Roman, Teodora - In: CES working papers 13 (2021) 1, pp. 33-49
PlayStation is the market leader of the console industry, with over 90 million active users registered on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested. This study reveals the results of an online survey on 600 Romanian PlayStation console users....
Persistent link: https://www.econbiz.de/10012591071
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An empirical study on customer retention and customer loyalty
Alhawari, Damer - In: International journal of information systems and change … 7 (2015) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10011540322
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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
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The effects of membership and demographics on consumer satisfaction and loyalty in service organizations
Daughtrey, Clayton L.; Vowles, Nicole S.; Black, Gregory S. - In: Services marketing quarterly 34 (2013) 4, pp. 292-308
Persistent link: https://www.econbiz.de/10010208604
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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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Analysis of homogeneity between organised and traditional retailers with respect to customer loyalty
Balakrishnan, Shyamaladevi; Parthasarathy, Ravilochanan - In: International journal of business excellence 11 (2017) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011734392
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Hotel customer retention : a study of customers' perspectives in an emerging market
Adzoyi, Paulina N.; Blomme, Robert J.; Honyenuga, Ben Q. - In: Advances in hospitality and leisure 17 (2022), pp. 21-36
Persistent link: https://www.econbiz.de/10014309047
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Understanding the role of loyalty dimensions and their impact on customer retention
Tajdini, Javad; Baswan, Taru; Pillai, Pradeep Kumar - In: Middle East journal of management : MEJM 11 (2024) 3, pp. 280-298
Persistent link: https://www.econbiz.de/10015056620
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Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.; Chen, Chih-chien - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
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A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918