Lin, Jer-Yan - In: Journal of Economics and Management 4 (2008) 1, pp. 89-102
This study explores the inter-relationships among atmosphere, crowding, and perceived service to patronage intention … mediating element between business atmosphere and patronage. Crowding and service perceptions have positive direct effects on … patronage, and atmosphere has direct negative effects on patronage. In lower consumption night markets, perceived service is the …