This article reviews different viewpoints in the marketing literature in an attempt to clearly define the concept of corporate reputation and identify its relationship with corporate image. Definitions offered for the term corporate reputation by marketing academics and practitioners are...

Purpose – With growing literature on corporate reputation, different perspectives are being reported on the concept of corporate reputation. These stem from different sets of issues to be managed, and various disciplinary competencies brought to bear on them. This paper presents a review of...

Purpose – The purpose of this paper is to investigate the role of strategic communication during a change management process within the internationally famous Ferrari corporation. The aim is to show that strategic communication, through its main components, can be a pivotal lever that supports...

Purpose State suspicion is a suspension in employees’ cognitive and motivational drives toward the organization. The purpose of this paper is to investigate the role of leaders’ cultural intelligence (CQ) in mitigating employees’ state suspicion. An understanding was also sought on...

In this article, after laying the conceptual foundations of communication and corporate culture, we revise the disagreement on whether their role in their mutual relationship is a minor or a fundamental one. Then, we define “communication in corporate culture”, as the foundation of the...

Purpose – This study aims to demonstrate that the investments in social capital do not always pay off. Although an important function of social capital is its potential for influencing co‐located companies' opportunistic behavior, social capital also has a negative side. This study seeks to...

Purpose – The purpose of this paper is to investigate the moderating influences of empowerment and professional development on role stress‐commitment relationships, while examining and confirming the effects of role stress on organisational commitment. Design/methodology/approach – The...

Explores the marketing process of a large food retailer, based on in‐depth interviews with 106 senior managers. Finds that attitudes towards marketing are conflicting, that the role is diffused into different functional areas within the organization, and that buyers are highly influential...

Industrial product management benefits from efforts to distinguish more clearly between product elimination and product replacement problems. Two basic approaches to the product elimination problem are contained in literature: the theoretical/normative approach to modelling the decision process,...