Nguyen, Thang V.; Bruton, Garry D.; Nguyen, Binh T. - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 5, pp. 964-983
/methodology/approach The research is conducted in the context of the transition economy of Vietnam, using a combination of methods. Qualitative … interviews are followed by a survey of 199 small firms in Hanoi, Vietnam. Since competitor concentration is count data, Poisson … jewelry sectors in Hanoi may not be representative of all private businesses in Vietnam. The use of cross-sectional data could …