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Relationship marketing in Vietnam: an empirical study

Nguyen Hau, Le; Viet Ngo, Liem - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 222-235

responses obtained from executives of business‐to‐business firms in Vietnam. Findings – The findings show that among key … insights on the relative importance of RMO components in contributing to customer satisfaction in the context of Vietnam, a …

Persistent link: https://www.econbiz.de/10014674771

National identity and the perceived values of foreign products with local brands

Le, Nguyen-Hau; Thi Nguyen, Hai-Minh; Van Nguyen, Tuan - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 5, pp. 765-783

sample of 251 consumers of local wine in Vietnam was analysed using structural equation modelling technique. Findings …, emotional and social values are found to be important motivators of local wine consumption in Vietnam. Research limitations …

Persistent link: https://www.econbiz.de/10014674875

Matching volatile demand with transportation services in Vietnam

Tan, Albert; Hilmola, Olli-Pekka; Binh, Do Huy - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 1, pp. 160-174

/methodology/approach – Research work is based on a case study within a company called Gemadept, who is providing logistics services in Vietnam … of one logistics service provider in Vietnam. While this may limit the findings to some extent, but with rich case data …

Persistent link: https://www.econbiz.de/10014675177

The influence of Vietnamese consumers’ altruistic values on their purchase of energy efficient appliances

Nguyen, The Ninh; Lobo, Antonio; Greenland, Steven - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 759-777

Purpose The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all of which in turn influence their pro-environmental behaviour (i.e. the purchase of energy efficient...

Persistent link: https://www.econbiz.de/10014675403

Competitor concentration, networking, and customer acceptance

Nguyen, Thang V.; Bruton, Garry D.; Nguyen, Binh T. - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 5, pp. 964-983

/methodology/approach The research is conducted in the context of the transition economy of Vietnam, using a combination of methods. Qualitative … interviews are followed by a survey of 199 small firms in Hanoi, Vietnam. Since competitor concentration is count data, Poisson … jewelry sectors in Hanoi may not be representative of all private businesses in Vietnam. The use of cross-sectional data could …

Persistent link: https://www.econbiz.de/10014675683

Corporate communication for Vietnamese listed firms

Anh Vu, Kelly; Tower, Greg; Scully, Glennda - In: Asian Review of Accounting 19 (2011) 2, pp. 125-146

Purpose – The purpose of this paper is to investigate the impact of independent directors and ownership structure on voluntary disclosures of Vietnamese listed firms. Design/methodology/approach – Year‐ending 2008 annual report disclosures of 45 Vietnamese listed firms are analyzed....

Persistent link: https://www.econbiz.de/10014675850

Accounting in a developing transitional economy: the case of Vietnam

Ngoc Phi Anh, Doan; Nguyen, Duc‐Tho - In: Asian Review of Accounting 21 (2013) 1, pp. 74-95

Vietnam implemented economic liberalization and developed closer links with Western economies, its accounting system has …

Persistent link: https://www.econbiz.de/10014675877

Unintended consequences of CSR: protectionism and collateral damage in global supply chains: the case of Vietnam

Tencati, Antonio; Russo, Angeloantonio; Quaglia, Victoria - In: Corporate Governance: The international journal of … 8 (2008) 4, pp. 518-531

multinational companies on suppliers located in developing countries such as Vietnam. The focus is the process through which … conducted in Vietnam through the support of the United Nations Industrial Development Organization's (UNIDO) regional office … makes business sense even in a developing country such as Vietnam and, on the other hand, the difficulties of maintaining …

Persistent link: https://www.econbiz.de/10014695040

Risk assessment in a multinational company (MNC) operating in Vietnam: a case study approach

Muthuveloo, Rajendran; Pulenthiran, Ruben; Ping Teoh, Ai - In: Business Strategy Series 14 (2013) 1, pp. 15-23

(MNC) based in Vietnam. This research can assist other MNCs to understand the risk they may face and formulate the … necessary emergency preparation to do business in Vietnam. Design/methodology/approach – This study uses the risk management … direct structured interviews among relevant personnel in a MNC based in Vietnam, thus the findings provide the true value of …

Persistent link: https://www.econbiz.de/10014689519

The impact of AI chatbots on customer trust: an empirical investigation in the hotel industry

Nguyen, Van Thanh; Phong, Le Thai; Chi, Nguyen Thi Khanh - In: Consumer Behavior in Tourism and Hospitality 18 (2023) 3, pp. 293-305

questionnaire survey in Vietnam. Findings The paper reports that empathy response, anonymity and customization significantly impact …

Persistent link: https://www.econbiz.de/10014691322