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Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study

Rosenbaum, Mark S.; Wong, IpKin Anthony - In: Journal of Service Management 20 (2009) 5, pp. 544-560

Purpose – The purpose of this paper is to explore how the return‐on‐marketing framework and its customer equity drivers (value, brand, and relationship) can be combined with service quality (SERVQUAL) measures to help managers develop strategies for high‐ and low‐ethnocentric...

Persistent link: https://www.econbiz.de/10014894345

Countering negative country‐of‐origin with low prices: a conjoint study in Vietnam

Speece, Mark; Phung Nguyen, Duc - In: Journal of Product & Brand Management 14 (2005) 1, pp. 39-48

Purpose – Aims to view two key issues, the importance of country‐of‐origin (COO) and perceptions of individual brands across different segments of consumers, and whether price cutting helps overcome negative perceptions. Design/methodology/approach – Uses conjoint methods to investigate...

Persistent link: https://www.econbiz.de/10014895828

Entrepreneurial orientation and competitive intelligence: cultural intelligence as a moderator

Tuan, Luu Trong - In: Journal of Research in Marketing and Entrepreneurship 17 (2015) 2, pp. 212-228

model was tested on cross-sectional data from 409 respondents from multi-national companies (MNCs) in Vietnam business …

Persistent link: https://www.econbiz.de/10014902767

SME exporting challenges in transitional and developed economies

Neupert, Kent E.; Baughn, C. Christopher; Thanh Lam Dao, Thi - In: Journal of Small Business and Enterprise Development 13 (2006) 4, pp. 535-545

Purpose – This research seeks to extend earlier work by Scharf et al. (2001) that examined the challenges faced by SMEs along their path of internationalization. In particular, the internationalization process in transitional and developed economies is examined. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014903046

How does working capital management affect the profitability of Vietnamese small- and medium-sized enterprises?

Tran, Hien; Abbott, Malcolm; Jin Yap, Chee - In: Journal of Small Business and Enterprise Development 24 (2017) 1, pp. 2-11

Purpose Well-designed and implemented working capital management (WCM) will encourage positive returns for a business and establish the firm’s value, while ineffective management will undoubtedly lead to failure of the enterprise. The paper aims to discuss these issues....

Persistent link: https://www.econbiz.de/10014903803

Facilitators of organizational learning in design

Thuy Pham, Ngoc; Swierczek, Fredric William - In: The Learning Organization 13 (2006) 2, pp. 186-201

Vietnam construction firms were surveyed. The sample was 339 designers. Findings – The impact of leadership commitment was …

Persistent link: https://www.econbiz.de/10015030220

A Diagnosis of Urban Poor Housing in Vietnam

Ahmed, Iftekhar - In: Open House International 42 (2017) 2, pp. 97-105

This paper presents concepts important for understanding urban poor housing in Vietnam, with a focus on key … and presents a diagnosis of the context of and prospects for housing of the urban poor in Vietnam's two main cities: Hanoi … balancing affordability and sustainability, the study explores Vietnam's lack of adequate and affordable housing and the …

Persistent link: https://www.econbiz.de/10014964673

Sustainable Low-Income Urban Housing in Vietnam: Context and Strategies

Ahmed, Iftekhar; Sager, Jalel; Cuong, Le Vu - In: Open House International 35 (2010) 3, pp. 56-65

This paper presents concepts important for understanding the potential of sustainable low-income housing in Vietnam … challenges for sustainable urban development in Hanoi and HCMC, Vietnam's two main cities. Recognising the current challenges in … balancing affordability and sustainability, the study explores Vietnam's lack of adequate and affordable housing and the problem …

Persistent link: https://www.econbiz.de/10014964775

Barriers for sustainability reporting: evidence from Indo-Pacific region

Dissanayake, Dinithi; Kuruppu, Sanjaya; Qian, Wei; … - In: Meditari Accountancy Research 29 (2020) 2, pp. 264-293

Purpose The purpose of this paper is to provide insights into the barriers for sustainability reporting practices in five different countries in the Indo-Pacific region. Design/methodology/approach This paper uses surveys and semi-structured interviews to explore the main barriers faced by the...

Persistent link: https://www.econbiz.de/10014936940

Sustainability along the global supply chain: the case of Vietnam

Tencati, Antonio; Russo, Angeloantonio; Quaglia, Victoria - In: Social Responsibility Journal 6 (2010) 1, pp. 91-107

multinational companies are having on the suppliers located in developing countries such as Vietnam. Questions are raised about the … process through which CSR is reaching the country. Design/methodology/approach – The research was conducted in Vietnam thanks … developing country such as Vietnam and, on the other, the difficulties related to the way requirements of sustainability are …

Persistent link: https://www.econbiz.de/10015021914