Xuan Hung Nguyen; Thi Tinh Nguyen; Thi Hoai Anh Dang; … - In: Cogent business & management 11 (2024) 1, pp. 1-17
This study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model (SEM) to analyze and test hypotheses by surveying...