Vida, Irena; Kos Koklič, Mateja; Kukar‐Kinney, Monika; … - In: Journal of Research in Interactive Marketing 6 (2012) 4, pp. 298-313
Purpose – The purpose of this paper is to investigate consumer perceptions of personal risk and benefits of digital … not between perceived risk and intention. Both perceived risk and benefits affect piracy intent, with risk reducing it and …/implications – Risk measure was limited to technical problems, thus future studies should examine a wider scope of risk dimensions. The …