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"; Preface; Acknowledgements; 1 Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud?; 2 …
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engineered plants and animals -- Part IV: Marketing and social issues -- Providing information on production practices and inputs …
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-cases; List of theory boxes; Introduction; PART I: Customer experience marketing: back to origins; Chapter 1: Four key changes in …
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4 Strategy development in international markets -- part Part II Decisions in international marketing -- chapter 5 … Information for international marketing decisions -- chapter 6 Market selection and market portfolio -- chapter 7 Operation modes … in international markets -- chapter 8 Partners in international marketing -- chapter 9 Standardisation and adaptation of …
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