Carah, Nicholas; Hayden, Lauren; Brown, Maria-Gemma; … - In: Internet policy review : journal on internet regulation 13 (2024) 2, pp. 1-26
The hyper-targeted advertising that emerged on digital platforms over the past two decades is now more productively understood as tuned advertising, a dynamic and unfolding process where ads are continuously algorithmically "optimised" to users in real time. Following Rieder and Hofmann (2020),...