Background: Mission statements have come to play an important role as tools for organizational value sharing. Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members' mission statements, and whether there are significant...

With the rise of the digital economy and the depression in the travel industry due to the Covid-19 pandemic, the feasibility and profitability of innovative products on digital platforms, such as probabilistic selling, have garnered significant public attention. This paper utilizes a Salop...