The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations...

"Written by experts on innovation and growth, this book provides the necessary tools to systematically develop and sustain profitable innovation pipelines. In a hypercompetitive global market, businesses must innovate to survive, yet the failure rate for innovation is extremely high. Strategists...