How does augmented reality affect consumers’ online purchase intentions? Drawing on media richness theory and construal level theory, the authors hypothesized augmented reality should improve consumers’ perceptions of diagnosticity, psychological distance, risks, and purchase intention...

Greenhouses offer controlled microclimates that enable year-round cultivation, improving food security and agricultural productivity. However, greenhouses are energy-intensive, with heating accounting for a significant portion of the associated costs. This study explores optimal microgrid...