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This study investigated the determinants of online shopping continuance intention of Generation Y and Z during the new …-ers and Gen Z-ers in Hanoi, Vietnam during March 2022. The results revealed that facilitators of repurchase intention included … served as a barrier. Notably, the barrier was found to affect Gen Y's repurchase intention more severely. Personalization was …
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Due to the COVID-19 outbreak globally during 2020, the usage and virtues of food delivery apps (FDA) have increased immensely, facilitating the consumer to access the food and food providers to keep functioning. However, this study aims to investigate the enablers of online consumer engagement...
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In the fight against COVID-19, economic activities that require close physical contact have been severely restricted. Governments around the world have put in place containment measures to slow down the rate of infection, including lockdowns, border closures, and restrictions on economic...
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Lately, online users have become avid content creators and consumers of brands and firms through reviews. These serve as sources to peers and reflect reviewers’ satisfaction levels with different elements of the experiences. Thus, online reviews are considered reliable sources of information...
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were attained. The theoretical model employed was developed upon technology acceptance model (TAM) and modified to …
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