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THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES

Logofatu, Mihai Alexandru Constantin - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2012) 18, pp. 214-219

This paper aims to be a short introduction to social media and discusses on few ways in which small and medium sized businesses in Romania can take advantage of this hot topic. Through the use of social media every company can reach a global audience with less effort, time and money. In a world...

Persistent link: https://www.econbiz.de/10010819439

Hybrid Customer Interaction

Nüesch, Rebecca; Alt, Rainer; Puschmann, Thomas - In: Business & Information Systems Engineering 57 (2015) 1, pp. 73-78

Persistent link: https://www.econbiz.de/10011241562

High-tech, High-touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce

In: Journal of Consumer Marketing 30 (2013) 1, pp. 90-91

Persistent link: https://www.econbiz.de/10014849011

Customer interaction in service innovation: evidence from India

Alam, Intekhab - In: International Journal of Emerging Markets 8 (2013) 1, pp. 41-64

Purpose – Customer interaction in new service development is a key success factor for new services. However, the knowledge about the process and techniques of customer interaction in any Asian and emerging market is limited. Therefore, the purpose of this article is to investigate the process...

Persistent link: https://www.econbiz.de/10014788245

Strategy and co-creation thinking

Ramaswamy, Venkat; Ozcan, Kerimcan - In: Strategy & Leadership 41 (2013) 6, pp. 5-10

Purpose – The authors propose that platforms of stakeholder engagement can become the new basis of enterprise value creation. Design/methodology/approach – The authors report on how new co-creation engagement models can be designed all across the value chain of enterprise activities....

Persistent link: https://www.econbiz.de/10015017613

Venkat Ramaswamy – a ten-year perspective on how the value co-creation revolution is transforming competition

Leavy, Brian - In: Strategy & Leadership 41 (2013) 6, pp. 11-17

Purpose – In this interview with Prof. Venkat Ramaswamy, Strategy & Leadership reviews the way the concept of co-creation of value with customers is being implemented on its tenth anniversary. Prof. Ramaswamy explains the basic elements of the co-creation playbook. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10015017618

AI and new forms of market interaction to enhance customer experience : a management perspective

Pugna, Irina-Bogdana; Popescu, Ioana-Cecilia; Henson, Martin - In: Reshaping Power Dynamics Between Sustainable Growth and …, (pp. 35-47). 2024

Persistent link: https://www.econbiz.de/10014555814

B2B digital marketing strategy: A framework for assessing digital touchpoints and increasing customer loyalty

Bakhtieva, Elina - 2017

reduced decision-making time, touchpoints have gained additional importance by yielding customer loyalty. Yet the existing … digital marketing strategy built around touchpoints and customer loyalty. This is especially relevant for B2B companies, which … developed. The framework aims to increase customer loyalty and focuses on channels/touchpoints, assets, skills, audience and …

Persistent link: https://www.econbiz.de/10012232497

Solving the crisis of immediacy : how digital technology can transform the customer experience

Parise, Salvatore; Guinan, Patricia J.; Kafka, Ron - In: Business horizons 59 (2016) 4, pp. 411-420

Persistent link: https://www.econbiz.de/10011514824

Designing satisfying service encounters : website versus store touchpoints

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107

Persistent link: https://www.econbiz.de/10012819742