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Gaining customer experience insights that matter

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Developing a film-based service experience blueprinting technique

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Loyalty formation for different customer journey segments

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Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment

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Towards digital loyalty programs : insights from customer medium preference segmentation

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Understanding the consumer acceptance of mobile shopping : the role of consumer shopping orientations and mobile shopping touchpoints

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PUNCTUM ANALYTICS® : eine intermediale Kommunikationsforschung unter Einbeziehung der Human-Touchpoints in der Customer Journey

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Digitale Werbung in der Post-Cookie-Ära : Gezielte Kampagnenplanung entlang der Customer Journey

Schwarz-Musch, Alexander; Tauchhammer, Alexander; … - 2024

Digitale Werbung nach dem Wegfall von Third-Party-Cookies -- Prozess zur Kampagnenplanung und umsetzung -- Personas und Customer Journey : Entwicklung einer„Minimum Viable Persona“ und von Kampagnengruppen entlang der Customer Journey -- Social-Media-Werbung : Vorgehensweise Erfolgsmessung,-...

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