Claudiu, Caescu Stefan; Andrei, Popescu; Gabriela, … - In: Annals of Faculty of Economics 1 (2011) 2, pp. 731-736
Theme The situation analysis, as a separate component of the strategic planning, involves collecting and analysing relevant types of information on the components of the marketing environment and their evolution on the one hand and also on the organizationâ€(tm)s resources and capabilities on...