Mobile application acceptance is an emerging research area that gained wide-spread popularity. Managerially important but the overlooked aspect is mobile applications adoption effect on overseas resident's life satisfaction. Travel applications make users' life easier with a smooth travel...

The purpose of this article was to apply the modified technology acceptance model (TAM) to examine factors influencing consumers' intention and actual behavior in using sports brand apps. Convenience sampling was conducted for Korean consumers (N = 261) of sports brand apps. Data were analyzed...

The purpose of this article is to investigate the factors that impact on Egyptian consumers' attitudes and intentions to use online shopping by integrating the technology acceptance models of Davis, and Fishbein and Ajzen's theory of reasoned action. In addition, other variables will be added...

Smartphone use has proliferated globally. However, there is a lack of understanding regarding the fast adoption of the technology at individual level, specifically for personal use. Technology adoption varies across geographic regions, and smartphone adoption is no exception. This article...

This article explores the influence of social, self, and use factors on the intention to perform social computing actions in online social sites. A survey was conducted using peer-to-peer file sharing as representative of a social computing action. Collected data was analyzed using the...

The purpose of this article is to provide an insight into the determinants of customers' Internet banking (IB) acceptance. Therefore, it attempts to address a research need for extending the technology acceptance model (TAM) by adding contextual factors for IB case. The data presented in this...

The present study has been framed to analyze relationship between customer value perception and their technology adoption behaviour with reference to banking customers in India. Being primary in nature by employing multistage stratified sampling approach, the study has included a sample of 1201...

The study focused on the intention to adopt and actual use of virtual reality (VR) glasses to determine tourist destinations amongst Generation Y in South Africa. This study considers the direct influence of perceived usefulness, perceived ease of use and perceived credibility on attitudes...

Mobile banking is now an important and evolving medium for executing banking transactions. It has a huge potential in a developing country such as India. Our study explores the important antecedents of the mobile banking adoption intention of Indian customers and proposes a comprehensive...

The Covid-19 pandemic has imposed the government to provide a mass restriction policy, and businesses respond to this issue by adopting technology and social media marketing. This study aims at highlighting the determinant factors affecting technology adoption, social media marketing, and...