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Management implications of foreign players in the English Premiership League football

Madichie, Nnamdi - In: Management decision : MD 47 (2009) 1, pp. 24-50

Persistent link: https://www.econbiz.de/10009524625

"Made-in" Nigeria of "owned-by" Ireland? : country-of-origin cues and the narratives of Guinness consumption in London

Madichie, Nnamdi - In: Management decision : MD 49 (2011) 10, pp. 1612-1622

Persistent link: https://www.econbiz.de/10009613033

Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse

Amoncar, Nihar - In: Journal of Research in Marketing and Entrepreneurship 22 (2020) 2, pp. 145-159

Purpose: The paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective of “co-creation of value”, this paper aims to explore the manner in which consumers of political...

Persistent link: https://www.econbiz.de/10012413463

COVID-19 vaccine perceptions among South Asian communities in the UK : an application of the theory of planned behavior

Akbar, M. Bilal; Singh, Lakhbir; Deshpande, Sameer; … - In: Health marketing quarterly 40 (2023) 3, pp. 271-288

Persistent link: https://www.econbiz.de/10014333899

Two-stage taxonomy for measuring success in social marketing practice

Akbar, M. Bilal; Amoncar, Nihar; Cateriano-Arévalo, Erik; … - In: Journal of Social Marketing 14 (2023) 1, pp. 4-25

Purpose Given the lack of understanding of social marketing success in theory and practice, this study aims to investigate how social marketing experts conceptualize success. Design/methodology/approach In this qualitative study, the authors conducted an open-ended online questionnaire with 48...

Persistent link: https://www.econbiz.de/10014907332

Two-stage taxonomy for measuring success in social marketing practice

Akbar, M. Bilal; Amoncar, Nihar; Cateriano-Arévalo, Erik; … - In: Journal of social marketing : JSOCM 14 (2024) 1, pp. 4-25

Persistent link: https://www.econbiz.de/10015061305

Entrepreneurship challenges and gender issues in the African informal rural economy

Igwe, Paul; Newbery, Robert; Icha-Ituma, Afam - In: Knowledge, learning and innovation : research insights …, (pp. 91-111). 2018

Persistent link: https://www.econbiz.de/10011737994

Corporate social responsibility activity reportage on bank websites in Ghana

Hinson, Robert; Boateng, Richard; Madichie, Nnamdi - In: The international journal of bank marketing : IJBM 28 (2010) 7, pp. 498-518

Persistent link: https://www.econbiz.de/10008738389

Call for papers: special issue on "Entrepreneurship in the creative industry in Africa"

Ratten, Vanessa; Madichie, Nnamdi - In: African journal of business and economic research : AJBER 9 (2014) 2/3, pp. 137-138

Persistent link: https://www.econbiz.de/10010529578

New Public Management in Africa : Contemporary Issues

Hinson, Robert E. (ed.); Madichie, Nnamdi (ed.); … - 2022 - 1st ed. 2022.

Chapter 1 Characterizing the New Public Management -- Chapter 2 Market Orientation and the Public Sector -- Chapter 3 Defining Customers and Stakeholders in New Public Management -- Chapter 4 Leadership and Human Capital Management in New Public Management -- Chapter 5 Public Finance and...

Persistent link: https://www.econbiz.de/10012814622